Fashion Designer working in River Studios

About Alex

Alex Jon Hansen was schooled in Fashion Design at Whitehouse School of Design. Focusing on street wear he went on to develop the brand Yesterdays Virgins during the second year of the course. He has showcased ranges at the Melbourne Spring Fashion Week student runway in 2013, Fred Hates Fashion 2015 and has had work featured in Fashion Journal Magazine, Fucking Young, Spook Magazine and Vulkan Magazine. 

Yesterdays Virgins

Yesterdays Virgins is a unisex streetwear label founded by Melbourne-based designer Alex Jon Hansen. YV is known for creating minimalist street wear and has released several ready-to-wear collections since its launch in 2012. The designer sources a wide range of inspiration from multicultural references, mixed with a sport aesthetic, resulting in a heavily monochromatic brand. The majority of our garments are limited to a maximum of 20 pieces per design. All of our garments are produced ethically.

How will you use your space?

I’ll be using the space to design collections, make patterns, sampling, garment construction, showings and photoshoots. Pretty much everything from start to finish.