Questioning established notions of ‘good taste’ is a concept that runs throughout the Edgeley brand. With a cheeky nod towards challenging conventional aesthetics, Alice Edgeley creates her own version of bold glamour by following her instincts rather than the dictates of current fashion orthodoxy.
The Edgeley shop serves as a retail space, design studio, fitting room and inspiration haven. Situated at the beating heart of Fitzroy’s Gertrude Street, the shop and its eclectic collections have helped turn the area into a vibrant design destination. Two Edgeley collections are produced per year, as well as a smattering of one-off creations which are offered for sale through the shop. All Edgeley garments are proudly made in Melbourne.