Visual Artist
Samantha Theron
About
Bringing over 2 decades of international experience in brand storytelling, styling, creative direction, project management and visual merchandising to the table. Former Head of Visual Merchandising for iconic fashion brand PRADA, South East Asia, and prior to that Nationally for Australia and NZ for Prada and Miu Miu.
Before my global work with PRADA, I styled print ad campaigns and worked on TV commercials for brands including Covergirl, Diet Coke, Dove Chocolates, Fisher & Paykel, Ford, FOXTEL, Huggie's, Johnson & Johnson, Cancer Council, Lancome, Laubman & Pank, Lindt, LG Electronics, P&O, L'Oreal, Masterfoods, Moet & Chandon, Nikon, Olympus, Samsung.
My specialties include: Understanding all facets of a brief, high level communication, and working with diverse creative teams. Building visual solutions for brands, creative direction, styling, event planning and execution.
On time and to budget, planning through to execution. Working closely with photographers, directors, producers, art directors, content creators, vendors, suppliers and advertising agencies. I have a hands on approach to all my work and like to roll up my sleeves and get involved!